Leading poll questions

Andrew Little accused Curia owner David Farrar of push polling today. That’s a nasty accusation, and no evidence was given.


On another note, Whaleoil posted this great video from Yes – Prime Minister.


4 thoughts on “Leading poll questions

    1. Speaking from the perspective of someone in the research industry, I think this is a serious and potentially harmful accusation. As no evidence was given, I can only assume it is completely baseless.

      To my knowledge, when David publicly releases poll results he typically releases the full question wording. This transparency means people can make up their own minds when it comes to interpreting the results – and a free to disagree about the interpretation.

      I don’t think I’ve ever seen a question that everyone on both sides of an issue was happy with, so to me transparency is the key.

      Sometimes clients will release results, and their own interpretation of the results, without consulting the research agency or publishing the question. Something to keep in mind.

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