Are we down to three polls in NZ?

So, DigiPoll has shut up shop, and I haven’t seen a poll out of Fairfax in a long time. Are we down to just three polls now? (Newshub, ONE News, and Roy Morgan.) This is not good at all, if true. With less data, it’s harder to develop new methodological and analytical approaches to polling. 

The New Zealand Attitudes and Values Study

My good friend Chris runs the New Zealand Attitudes and Values Study. This is a 20-year longitudinal study of social attitudes, personality and health outcomes. It is unique to New Zealand, and has now been running for around seven years. There is a big article about it in the Herald today. Last July, when a nationwide row about racism […]

The future of polling in New Zealand

(I wrote the below article for the current edition of Interview – the magazine of the New Zealand Research Association.) Polling is a small part of what we do as an industry, but as the most publicly facing part it’s important our polls are considered robust measures of voter sentiment. The recent failing of UK polls […]

Paul Little’s article about Kiwimeter. How ironic.

I’m not defending Kiwimeter here, but this article in the Herald today is devoid of any understanding, at all, of survey research design, and how social scientists measure internal constructs (values, attitudes, and beliefs). Seriously. Did the writer call one academic or researcher who designs these surveys, to find out even a little about how they […]

Is it racist to measure racism?

From time to time I work with the folks who run the New Zealand Attitudes and Values Study (see @nzavs on Twitter). This is a 20-year longitudinal study of social attitudes, personality and health outcomes. It is unique to New Zealand. We have released this open letter about the scientific measurement of racism and prejudice. The key points […]

Polling error: Babies and bathwater (bah!)

A colleague emailed me this article about inaccuracies in UK political polls. This was an interesting quote. Prof Patrick Sturgis, director of the National Centre for Research Methods at the University of Southampton and chair of the panel, told the BBC: “They don’t collect samples in the way the Office for National Statistics does by […]